I'm perfectly content to share photos, status updates, check-ins, etc on FaceBook, but my lady friends and relatives kept jumping onto Pinterest to share their likes and interests. Not only do they pop in and out to share things, but they spend LOTS of time "pinning" and viewing "boards".
I kept feeling left out. Here are some of my thoughts and observations about Pinterest and how it might be used as a social media marketing tool. So - what is Pinterest and how does it work? Pinterest is a social network that allows users to visually share, and discover new interests by posting known as 'pinning' on Pinterest images or videos to their own or others' boards i.
Using a visual orientation, the social network is very much focused on the concept of a person's lifestyle, allowing you to share your tastes and interests with others and discovering those of likeminded people. The social network's goal is to "connect everyone in the world through the 'things' they find interesting.
As with most other social networks, users can perform standard social networking functions such as following the boards of their friends, liking and commenting on other users' pins, re-pinning content to their own boards, sharing others' pins on Facebook and Twitter or via email, and even embedding individual pins on their website or blog. Pinterest saw incredible growth in - for the first time ever, Pinterest surpassed email as a sharing medium, and even outpaced Facebook.
I'm not quite sure why - as far as I can tell, men like looking at photos as much as ladies, but I suspect it has to do with the fact that in the beginning Pinterest seemed to have been started with interests in the home arts like cooking, decorating, fashion, gardening, and other topics of interest to women.
But, to my pleasant surprise, I just checked out Pinterest and there are boards for some of my decidedly, male-oriented interests like flyfishing, hunting and cigars, so I wouldn't be surprised to see the pinetrest statistics on male usage for Pinterest climbing.
Interestingly, Pinterest is now the fastest-growing platform for online content sharing, according to a new report from online content distribution service ShareThis. The report analyzed the millions of monthly datings status quotes pinterest made through ShareThis in the third quarter of across more than social media channels and two million websites and discovered that content sharing on Pinterest jumped Says ShareThis CEO Kurt Abrahamson in a release: "The more advertisers understand how consumers are using all social channels — beyond Facebook and Twitter — the more effectively they can use social media to augment and improve campaigns,".
Small businesses can capitalize on the Pinterest surge to market their products and grow their consumer base.
Pinterest, a highly visual medium, gives businesses a chance to engage consumers with compelling images and colorful infographics that promote deals and new products. Pinning pictures of employees could also help customers identify with the people who work at the company, putting a face to a name.
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Small business owners can also help facilitate conversations about their brands online by adding "share" buttons to their websites. These digital icons allow site visitors to easily click and share a piece of content through a specific Pinterest board.
All said, Pinterest like other read article media channels, can help create brand awareness and possibly facilitate website leads, but we still believe that, for most businesses, search engines can provide better ROI and direct dating status quotes pinterest of visitors into customers.
Let's have the conversation though - contact us to discuss how we might be able to help your business with a solid marketing plan based on the marketing channels best suited to your business. Drop by the Infront Webworks Pintrest and other social media pages.
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Making Pinterest Work for your Business If you're on the hunt for a few surefire Pinterest brand marketing techniques, then you're in the right place. So, for business owners, this social media platform is well worth investing your time and effort into.
Let's dive into these strategies!
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Then, make sure your profile is optimized to reflect the tone of voice and aesthetic of your brand. Top Tip: ensure your bio's filled with plenty of relevant keywords while reflecting your company's voice. These are amazing for making your Pinterest account more cohesive with your brand.
You'll also need to opt for SEO-friendly board titles.
Try to keep them short and snappy. Then, you can utilize the board's description section to insert more keywords and hashtags. Top Tip: These hashtags are clickable and fantastic for dating status quotes pinterest a better idea of what your target market is looking for on Pinterest. You can use this info to refine your marketing strategy. Optimize Your Website Images You need to make it as easy as possible for your website visitors to pin images from your web pages onto their Pinterest boards.
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You can do this by installing Pinterest's 'Save Button' to allow users to save your images onto their Pinterest account, with just a few simple clicks. Rich Pins Utilize rich pins.
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This display pricing info makes them ideal if you're running an e-commerce store. Alternatively, if you're running a blog, 'article pins' are just the ticket for driving traffic. Top Tip: Use vertical images, and scale them, so they dating status quotes pinterest a pixel width and an aspect ratio of either or Handy Hack: If you're struggling to create Pinterest friendly images, use Canva.
It's a free resource offering a ton of pre-made templates which are fabulous for Pinterest marketers. If you want to take your product pins a step further, you can sync your online store with your Pinterest account. This way, when users save your pin, they can "Add to bag" and pay for your.
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